Social Content

What we do

Social content lives or dies in the first second, and the rules differ on every platform. What works as a TikTok will sink on LinkedIn, and a film cut for YouTube rarely survives being squeezed into a vertical frame.

We make content designed for its platform from the start - not repurposed from something else and hoped for the best.

How we approach it

We shoot for the format we're delivering. Vertical framing decided before we get on set, not rescued in post. Sound-off legibility assumed by default, because most of the audience will never turn it on.

Where it makes sense we shoot in volume: a single well-planned day can produce a season's worth of content, which is usually a better use of budget than six separate small shoots.