F1 SPONSORSHIP

REFINING THE FORMULA
OF FORMULA 1

We know what it takes to make great content in F1 - seeing the challenges coming, avoiding surprises and making every opportunity count.

WHY OUR EXPERIENCE COUNTS

A decade producing content in Formula 1 has taught us how sponsors, teams, drivers and rights holders work together - and what it takes to get ambitious work made within that environment.

We've navigated the constraints of race weekends, the complexities of access, multi-layered approval processes, and the distinct ways teams from McLaren and Mercedes to Red Bull and Aston Martin approach content creation.

We've learned that successful content partnerships aren't built on access alone. They're built on understanding how to use it. Because in Formula 1, having a partnership gets you onto the grid. Knowing how to use it is what gets you ahead in a crowded market.

10
YEARS MAKING F1 CONTENT
50+
F1 FILMS MADE
15M+
VIEWS ON FILMS WE'VE MADE FOR PETRONAS

Teams we've filmed with

Sponsors we've worked with

SELECTED F1 WORK

Free download

FORMULA 1 UNBOXED ‘26

Nearly a decade inside Formula 1 content partnerships — unboxed. The lessons learned, the mistakes to avoid, the opportunities to seize, and the insider knowledge you need to make every moment of access count. Available as long and short reads, or an audio guide for your commute.

Thanks — Formula 1 Unboxed is opening in a new tab. If it doesn't appear, check your pop-up blocker or email enquiries@middletable.com and we'll send it over.
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