The challenge
As part of its partnership with Sky, TeamViewer wanted a fast-turnaround TVC that could capitalise on Mercedes’ success during the 2026 season.
With limited access to George Russell, the ambition was to make more of the opportunity - creating a premium campaign that went beyond traditional sponsorship content to communicate TeamViewer’s technical partnership with Mercedes and showcase its enterprise platform, TeamViewer ONE.
Our approach
Making every minute of driver access count was critical. With just 30 minutes with George during the Australian Grand Prix, we needed to develop a creative and production approach that could deliver scale without sacrificing quality.
To maximise efficiency, we built a makeshift studio within our office location, allowing us to capture both George’s sequences and the wider office scenes without losing valuable time moving between locations.
Creatively, we wanted to harness the speed, precision and anticipation of Formula 1 while placing TeamViewer ONE where it belongs: in the workplace. Building on the campaign line, ‘Fix it before they feel it’, we drew a parallel between anticipating and solving problems on the track and doing the same across an enterprise - bringing the product proposition to life through the world of F1.
The result
Designed as a truly multi-format campaign from the outset, the creative gave TeamViewer a flexible suite of assets that could work across audiences, territories and platforms.
The campaign rolled out internationally across television, inflight entertainment and social, turning just 30 minutes of driver access into a premium, multi-channel campaign that connected TeamViewer ONE with the speed, precision and performance of Formula 1.
