The challenge
With just weeks to go until NBCUniversal's major Upfront show, they approached us to create a powerful, emotive narrative film that would bring the reach of their news brands to life.
The film needed to demonstrate the breadth of platforms their brands operate across, while showing how seamlessly NBCUniversal's news services are integrated into people's everyday lives.
With a tight turnaround and an ambitious brief, we needed to move quickly - developing the creative while simultaneously preparing for production.
Our approach
Set in the United States but shot entirely in the UK, the film required us to convincingly recreate an American world across multiple locations.
Creative development, casting, art direction and pre-production were completed in just two weeks, followed by a four-day multi-location shoot. With time at a premium, production had to begin while the creative was still evolving, requiring every part of the process to move in parallel.
Close collaboration with NBCUniversal teams in both the UK and US was essential. A streamlined feedback and sign-off process allowed us to make decisions quickly, protect the creative ambition and keep an extremely demanding production schedule on track.
The results
The film delivered a powerful, human expression of NBCUniversal's reach, bringing its news brands and platforms together in one cohesive story.
Premiering at the Upfront to a strong audience response, it transformed a complex, interconnected media offering into something immediate, emotive and relatable - showing marketers how NBCUniversal's news brands are woven into people's everyday lives.
